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Scotty McCreery’s “It Matters to Her” is a heartfelt country ballad that delves into the complexities of love and relationships. Released on September 12, 2022, as the third single from his fifth studio album, “Same Truck,” the song quickly resonated with audiences and cemented its place in McCreery’s discography.

The song’s origins trace back to a conversation between McCreery and fellow songwriter Rhett Akins about their experiences as husbands. Inspired by their shared insights, McCreery collaborated with Akins and Lee Thomas Miller to craft the lyrics and melody of “It Matters to Her.” The song’s authenticity stems from its personal connection to McCreery’s own life, as he drew from his relationship with his wife, Gabi, to infuse the lyrics with genuine emotion.

Musically, “It Matters to Her” showcases McCreery’s signature vocal style, blending powerful delivery with heartfelt expression. The song’s arrangement, characterized by its classic country instrumentation and steady tempo, creates a nostalgic atmosphere that complements the poignant lyrics. The production, handled by McCreery’s longtime collaborator Zach Crowell, strikes a balance between modern elements and traditional country sounds, resulting in a timeless production that appeals to a wide range of listeners.

The song’s lyrics explore the nuances of love and the importance of small gestures and acts of kindness. McCreery’s thoughtful storytelling highlights the significance of paying attention to the little things that matter to a loved one. The chorus, with its catchy melody and relatable message, emphasizes the power of understanding and responding to one’s partner’s needs and desires.

“It Matters to Her” has garnered critical acclaim and commercial success. The song debuted at number 14 on the Billboard Country Airplay chart and peaked at number 10, marking McCreery’s 11th top 10 hit on the chart. The music video for the song, which features McCreery and his wife, Gabi, further enhances the song’s emotional impact and personal connection.

In conclusion, “It Matters to Her” is a poignant and relatable country ballad that showcases Scotty McCreery’s talent as a songwriter and performer. The song’s heartfelt lyrics, combined with its strong musical arrangement, have resonated with audiences and solidified its place as a standout track in McCreery’s discography.

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