Introduction:
“This Is It” is a heartfelt country ballad by American singer-songwriter Scotty McCreery, released in 2018 as part of his fourth studio album, Seasons Change. Co-written by McCreery, Frank Rogers, and Aaron Eshuis, the song holds deep personal significance, as it was penned just two weeks before McCreery proposed to his longtime girlfriend, Gabi Dugal.
The inspiration behind “This Is It” stems from McCreery’s own love story. He envisioned the song as a musical depiction of his proposal plans, capturing the emotions and anticipation leading up to that pivotal moment. The lyrics narrate a journey to a mountaintop, symbolizing the pinnacle of their relationship and the start of their new life together. This personal touch resonates throughout the track, making it a favorite among fans who appreciate authentic storytelling in country music.
The accompanying music video, directed by Jeff Ray, further amplifies the song’s intimate nature by featuring real footage from McCreery and Dugal’s wedding. Released on July 26, 2018, the video offers viewers a glimpse into their special day, aligning perfectly with the song’s narrative and enhancing its emotional impact.
Commercially, “This Is It” achieved significant success. It reached number one on the Billboard Country Airplay chart, marking McCreery’s second consecutive chart-topping single from the Seasons Change album. The Recording Industry Association of America (RIAA) certified the song Platinum on July 31, 2019, signifying over a million units sold. By April 2019, the track had sold 115,000 copies in the United States, underscoring its popularity among country music listeners.
Critically, the song was lauded for its genuine lyrics and McCreery’s emotive delivery. Reviewers highlighted how the track stands out in McCreery’s discography for its authenticity and the seamless blend of his personal life with his musical artistry. The song’s success further solidified McCreery’s reputation as a storyteller who connects deeply with his audience through relatable and heartfelt narratives.
In summary, “This Is It” is more than just a song; it’s a musical chronicle of a significant chapter in Scotty McCreery’s life. Its heartfelt lyrics, combined with the real-life visuals of his wedding, offer fans an intimate look into his personal journey, making it a standout track in contemporary country music.