Introduction:
“I Still Like Bologna” is a song by American country artist Alan Jackson, released on August 3, 2009, as the fifth single from his album Good Time. Jackson, known for his traditional country style and narrative songwriting, penned this track himself, reflecting on the balance between embracing modern technology and appreciating simple, nostalgic pleasures.
In the song, Jackson acknowledges the conveniences of contemporary gadgets like cell phones, plasma televisions, and laptops. However, he expresses a fondness for the simplicity of a bologna sandwich on white bread, symbolizing a yearning for the uncomplicated joys of the past. He explained that the title “just sounded like the perfect way to say that I’m aware of all the modern technology and do adapt to some of it… but every now and then, I still like that bologna on white bread.”
Critics offered mixed reviews of the song. Jonathan Keefe of Slant Magazine commented that it “jettison[s] any serious attempts at reflection by simply reciting long lists of common points of reference,” suggesting a lack of depth. Rob Sheffield of Rolling Stone felt that Jackson “goes overboard” due to the song’s length. Conversely, Stephen Thomas Erlewine of AllMusic described it as “slightly gangly, tongue-in-cheek Western swing,” indicating a more favorable view. Bobby Peacock of Roughstock noted that while the list of things Jackson likes “may sound fairly pedestrian… every note seems to ring true here,” highlighting Jackson’s authentic narrative style.
The accompanying music video, directed by Scott Scovill, premiered on Country Music Television on August 20, 2009. It creatively features a young boy portraying Jackson, emphasizing the song’s themes of nostalgia and simplicity. Jackson mentioned that the concept reminded him of “Little Rascals,” with children dressed in adult clothes engaging in grown-up scenarios. He found the young actor to be “very outgoing” and humorously referred to him as his “little Mini-Me.”
Upon its release, “I Still Like Bologna” debuted at number 56 on the U.S. Billboard Hot Country Songs chart and peaked at number 32 in October 2009. This marked Jackson’s first single to miss the Top 20 since “The Blues Man” in 2000.
Overall, “I Still Like Bologna” showcases Alan Jackson’s ability to blend contemporary themes with traditional country elements, creating a song that resonates with listeners who appreciate both modern advancements and the enduring charm of simpler times.