Introduction:
”Turn It On, Turn It Up, Turn Me Loose” is a notable track by American country music artist Dwight Yoakam, released on September 26, 1990, as the lead single from his album If There Was a Way. The song was co-written by Kostas and Wayland Patton and produced by Pete Anderson. It achieved significant success, peaking at number 11 on the U.S. Billboard Hot Country Songs chart and reaching number 5 on the Canadian RPM Country Tracks chart.
The lyrics depict a narrator seeking solace in a honky-tonk bar, attempting to drown out the memories of a lost love through loud music and dancing. The chorus, “Turn it on, turn it up, turn me loose,” serves as a plea for the music to provide an escape from heartache. This theme resonates with listeners who have experienced similar feelings of longing and the desire for emotional release.
The song’s upbeat tempo and traditional country instrumentation, including prominent steel guitar and fiddle, contrast with its melancholic subject matter, creating a dynamic that is both danceable and emotionally evocative. This blend of lively music with somber themes is a hallmark of Yoakam’s style, allowing him to explore complex emotions while maintaining the energetic rhythms characteristic of honky-tonk music.
The accompanying music video, directed by Steve Vaughan, visually captures the song’s narrative, depicting Yoakam performing in a dimly lit bar setting, surrounded by patrons seeking refuge in music and dance. The video’s imagery reinforces the song’s message of using music as a means to cope with personal loss and the universal search for comfort in shared experiences.
“Turn It On, Turn It Up, Turn Me Loose” has endured as a fan favorite and a staple in Yoakam’s live performances. Its relatable themes and catchy melody have contributed to its lasting appeal, solidifying its place in the canon of 1990s country music. The song exemplifies Yoakam’s ability to blend traditional country sounds with contemporary sensibilities, a skill that has earned him critical acclaim and a dedicated fan base.
In summary, “Turn It On, Turn It Up, Turn Me Loose” stands as a testament to Dwight Yoakam’s artistry, combining heartfelt storytelling with engaging musical composition. Its success upon release and enduring popularity underscore its significance within the country music genre.