Introduction:
“This Is It” is a heartfelt country song by American artist Scotty McCreery, released on March 9, 2018, as the second single from his fourth studio album, Seasons Change. The track stands out not only for its melodic appeal but also for its deeply personal narrative, encapsulating McCreery’s real-life love story with his longtime girlfriend and now wife, Gabi Dugal.
The inception of “This Is It” occurred just two weeks before McCreery proposed to Dugal. Collaborating with songwriters Frank Rogers and Aaron Eshuis, McCreery penned the song as a musical blueprint of his impending proposal. The lyrics vividly describe a romantic hike in the North Carolina mountains, leading to a cliff “where Carolina meets the sky,” setting the stage for the pivotal moment when he would ask for Dugal’s hand in marriage. This setting wasn’t merely artistic license; it mirrored the actual location near Grandfather Mountain where McCreery proposed in September 2017.
McCreery and Dugal’s relationship traces back to their childhood in Garner, North Carolina, where they met in kindergarten. Their friendship evolved into a romantic relationship during their senior year of high school. Recognizing the significance of their journey together, McCreery sought to immortalize their engagement through “This Is It,” capturing the anticipation, emotion, and commitment of that special moment.
The song’s authenticity is further amplified by its accompanying music video, directed by Jeff Ray. Released on July 26, 2018, the video features actual footage from McCreery and Dugal’s wedding, offering fans an intimate glimpse into their nuptial celebrations. This blend of personal storytelling and genuine visuals resonated with audiences, propelling the song to significant commercial success. By July 31, 2019, “This Is It” was certified Platinum by the RIAA, denoting combined sales and streams exceeding one million units.
Critically, “This Is It” showcases McCreery’s growth as both a songwriter and vocalist. His ability to translate personal experiences into universally relatable themes underscores his artistry within the country music genre. The song not only celebrates a pivotal chapter in his life but also invites listeners to reflect on their own moments of love and commitment.
In essence, “This Is It” transcends being merely a single from McCreery’s discography; it stands as a testament to the power of authentic storytelling in music. By weaving his personal milestones into his art, McCreery offers a narrative that is both unique and universally resonant, solidifying his place in contemporary country music.