Introduction:
Scotty McCreery’s “This Is It” stands as a testament to the power of authentic storytelling within country music. More than just a catchy tune, it’s a deeply personal narrative, chronicling the singer’s own engagement to his longtime love, Gabi Dugal. Released in 2018 as the second single from his album “Seasons Change,” the song quickly resonated with audiences, becoming a staple at weddings and a symbol of heartfelt romance.
The song’s genesis is particularly noteworthy. McCreery co-wrote “This Is It” with Aaron Eshuis and Frank Rogers just two weeks before he proposed. This detail adds a layer of genuine emotion, as the lyrics vividly depict the very moment he envisioned for his proposal. The song literally pre-wrote the event. The lyrics detail the location, and feelings that were to come. The location being a mountain top in North Carolina.
A key element contributing to the song’s widespread appeal is its authenticity. The lyrics paint a vivid picture of the proposal, capturing the nervousness and excitement of the moment. This genuine portrayal of love and commitment struck a chord with listeners, making “This Is It” a beloved anthem for couples everywhere.
Furthermore, the song’s music video enhances its emotional impact. Featuring actual footage from McCreery’s wedding, the video provides an intimate glimpse into his real-life love story, further solidifying the song’s status as a genuine expression of his feelings.
“This Is It” achieved significant commercial success, topping the Billboard Country Airplay chart and earning platinum certification from the RIAA. Its chart performance and widespread airplay solidified its place as one of McCreery’s signature songs.
In essence, “This Is It” is more than just a song; it’s a captured moment in time. It is a real life love story, that has been shared with the world. The combination of personal storytelling, emotional delivery, and authentic visuals has made “This Is It” a timeless country love song.