Introduction
Trace Adkins Premieres “What Color’s Your Wild” Music Video in the Heart of Times Square
Times Square is no stranger to bright lights and big names, but on Friday night, it pulsed with a different kind of energy—deep, Southern, and undeniably bold—as country legend Trace Adkins premiered his new music video, “What Color’s Your Wild,” on one of the most iconic screens in the world.
In front of hundreds of fans, tourists, and media outlets, the larger-than-life video lit up the famous corner of 43rd and Broadway, signaling a powerful new chapter in Adkins’ storied career. Dressed in his signature black cowboy hat and boots, Trace stood proudly with his team as the video began to roll, his unmistakable baritone narration echoing through the crowd: “Everyone’s wild looks different… so what color is yours?”
A Song That Speaks to the Soul
“What Color’s Your Wild” is more than just another single—it’s a celebration of individuality, freedom, and the rugged spirit of American life. With lyrics that explore the many faces of “wild”—from a roaring engine on a back road to the quiet strength of a single mom—Trace invites listeners to define their own version of untamed.
“This song is about embracing who you are, not apologizing for your roots, and recognizing that ‘wild’ doesn’t mean reckless—it means real,” Adkins said in an exclusive interview following the premiere.
The music video features a montage of stunning imagery from across America: rodeo riders in Texas, motorcyclists winding through the Smoky Mountains, and even everyday folks—farmers, truckers, artists, and veterans—living life on their own terms.
Times Square Goes Country
For Trace Adkins, launching a country music video in the middle of Manhattan might seem unexpected—but it was deliberate.
“I wanted to remind people that country music doesn’t belong to one region—it belongs to anyone who’s ever had a wild side,” he told the crowd. “And where better to prove that than Times Square?”
Fans traveled from near and far to catch the moment. Country stations across the nation livestreamed the event, and social media buzzed with praise for both the song and the symbolism behind premiering it in such an urban, iconic location.
One fan from Oklahoma said, “Seeing Trace Adkins up there on the big screen in New York City? That’s country crossing borders, and it’s beautiful.”
A New Era of Adkins
“What Color’s Your Wild” marks a creative shift for Trace—combining traditional country grit with cinematic production and universal themes. It’s the lead single from his upcoming album, set to release later this year, and it’s already climbing digital charts thanks to the video’s powerful visuals and Adkins’ resonant delivery.
As the video wrapped and applause filled the plaza, Trace turned to the crowd and smiled.
“Whatever your wild looks like—own it,” he said, tipping his hat. “Tonight, this city just got a little more country.”