Introduction
Vince Gill’s “What The Cowgirls Do” (Official Music Video) is a lively celebration of confidence, charm, and country tradition, delivered with the wit and musical finesse that have long defined Gill’s career. Released in the mid-1990s, the song stands out as a playful, upbeat contrast to many of Gill’s more tender ballads, showcasing his versatility as both a songwriter and performer. The official music video amplifies this spirit, turning the song into a vivid, entertaining snapshot of modern country culture blended with classic Western imagery.
At its core, “What The Cowgirls Do” is an anthem of admiration. Rather than presenting cowgirls as distant ideals, the song portrays them as self-assured women who know exactly who they are and are unapologetic about it. Gill’s lyrics highlight their independence and allure, celebrating a lifestyle rooted in freedom, strength, and authenticity. The chorus, catchy and instantly memorable, reinforces the idea that cowgirls live by their own rules—and that’s precisely what makes them irresistible.
Musically, the song leans into a bright, honky-tonk groove driven by twangy guitars, a steady rhythm section, and Gill’s smooth, expressive vocals. His voice carries a relaxed confidence that perfectly matches the song’s tone: lighthearted but sincere. Unlike dramatic storytelling ballads, this track thrives on energy and humor, making it an ideal choice for radio play and live performances. Gill’s guitar work, subtle yet polished, adds another layer of credibility, reminding listeners that he is not only a great singer but also a highly respected musician.
The official music video brings the song’s playful message to life through colorful visuals and engaging storytelling. Set against Western-themed backdrops, the video features cowgirls who embody the song’s spirit—stylish, bold, and full of personality. Vince Gill appears at ease, smiling and clearly enjoying the narrative unfolding around him. The video doesn’t take itself too seriously, which is part of its charm. Instead, it embraces humor, flirtation, and movement, mirroring the upbeat rhythm of the music.
“What The Cowgirls Do” remains a fan favorite because it captures a joyful side of country music that is both timeless and approachable. It celebrates rural identity without clichés and honors strong women without exaggeration. Decades after its release, the song and its music video still feel fresh, reminding audiences why Vince Gill holds a special place in country music history. With its infectious melody, clever lyrics, and charismatic visuals, “What The Cowgirls Do” continues to invite listeners to smile, tap their feet, and appreciate the enduring spirit of the cowgirl.